• MTN Foundation, in partnership with Maendeleo Foundation, has launched the second edition of the Help Children Be Children campaign in Mukono, focusing on child online safety and digital literacy.
• The campaign introduces advanced educational initiatives to empower parents, educators, and children with knowledge and skills to navigate the digital world safely.
• In collaboration with the Internet Watch Foundation (IWF), MTN continues to strengthen the Africa-wide online child safety portal for reporting Child Sexual Abuse Material (CSAM), accessible at Child Online Protection | MTN.com.
• MTN Uganda reaffirms its dedication to protecting children online and creating a safer digital space through continued partnerships, education, and innovative solutions.

MTN Foundation, in partnership with the Maendeleo Foundation and other key stakeholders, has officially launched the second edition of the Help Children Be Children campaign. This initiative underscores MTN Uganda’s unwavering commitment to safeguarding children in the digital space, creating awareness, and promoting online safety.

Building on the success of the first edition, which focused on raising awareness about child online safety and reporting mechanisms, the second edition takes these efforts further. It introduces enhanced educational tools and initiatives aimed at empowering parents, caregivers, educators, and children with the knowledge and skills needed to navigate the online world safely and responsibly.

Speaking at the launch in Mukono, Leah Natukunda Kyanzi, MTN Uganda’s Senior Manager Network Quality and Performance highlighted the organization’s dedication to child online safety. “The internet offers immense opportunities for learning and growth, but it also poses risks, especially for our children. At MTN Uganda, we believe that everybody deserves the benefits of a modern connect life. However, this vision is tempered by the responsibility to protect our most vulnerable users—children—from the potential dangers that accompany digital inclusion, and this campaign reflects that belief. Through education, partnerships, and innovative tools, we are committed to creating a safe online space where children can explore learning opportunities without fear,” she said.

The Help Children Be Children campaign continues to work closely with the Internet Watch Foundation (IWF) to strengthen the Africa-wide online child safety portal, a critical resource for reporting instances of Child Sexual Abuse Material (CSAM). The portal is accessible at Child Online Protection | MTN.com, providing a streamlined process for reporting harmful content.

Asia Komukama, the Executive Director of Maendeleo Foundation praised MTN Uganda’s ongoing efforts and commitment to protecting children in the digital age. “This campaign is not just about addressing the challenges of online safety; it’s about building a future where our children can thrive without fear. We applaud MTN Foundation for leading this charge and for its relentless support in making this vision a reality,” she remarked.